hero is a creative studio that makes ads too good to skip.

Past Experience
Adam&Eve DDBGoogleTBWA\SamsungGrey LondonSonyMcCann LondonVodafoneFallonPayPalPublicisVisaMastercardBurger KingCadburyKitKatPringlesLindtTwixDoveHellmann'sAldiCo-opAdidasAsicsŠkodaVolvoKiaShellBarclaysNatWestBumbleITVChannel 5EmiratesP&O CruisesVirgin HolidaysExpedia

we are hero

Hero lives, breathes and makes ads. Good ones. Funny ones. Sad ones. Silly ones. The ones people send to the group chat at 1:14am with zero context.

We happen to make them with AI. Not because it makes them cheaper, but because when used properly, it makes them better.

Hero was founded by Nick Tasker, a creative director who's spent two decades writing, making and obsessing over every tiny detail of what makes great advertising.

He learned his craft at some of London's best advertising agencies, from Adam&EveDDB to McCann to Grey London to Fallon and many more.

Nick thinks awards are a distraction, but over the years his work has been shortlisted, awarded, celebrated and featured hundreds of times by D&AD, Creative Circle, Cannes Lions, The Drum, PM Society, The Rx Club, The Global Awards, DMAs, Sky Zero Project, Campaign Magazine, Best Ads On TV, Ads of the World, Lürzer's Archive, Adweek, CreativeBloq, Forbes, Medium, and even his mum's scrapbook.

Nick Tasker, founder of Hero
Nick Tasker — Founder
FIZZ SODA 60s

Anything for a fizz.

Nick's debut commercial as an AI Director was ranked 3rd in the prestigious Runway AI commercials contest against 2500+ other directors worldwide.

TRIVAGO 30s

Flamingoooooo.

There's nothing quite like the feeling you get the moment you find a great hotel deal on Trivago. Written by Nick Tasker. Directed by Jim Gilchrist.

DETTOL 60s

There's a wipe for that.

No matter how big the stain, Dettol's got a wipe for every occasion. Written by Nick Tasker. Directed by Christopher Hill.

SKODA 60s

Best times.

Bradley Wiggins is known for his best times on the race track, but here he reminds us that the real best times are the ones spent with loved ones. Written by Nick Tasker. Directed by Novemba.

ABEL & COLE 30s

All you need is less.

We all need less, not more, to make the world a better place. Written by Nick Tasker. Directed by Jim Gilchrist.

OLIO 60s

Unwonderful World.

If Louis Armstrong came back today and saw what humans have done to the world he wouldn't be impressed. Written by Nick Tasker.

some kind words

Jamie Umpherson

Nick's Fizz ad for our Big Ad Contest was so good I tried to hire him. Still trying to by writing him this quote.

JAMIE UMPHERSONCHIEF CREATIVE OFFICER · RUNWAY
Will Poskett

Nick has always been a maverick. And this new venture is arguably one of the most exciting creative startups in the world right now.

WILL POSKETTFOUNDER · DEFIANT AGENCY
Ben Priest

Nick was my very first hire at Adam&Eve. He's brilliant writer, gifted art director, and a true one man creative team. He can do it all.

Ben PriestFounder · Adam&EveDDB
Jim Gilchrist

Nick is one of the best creative directors in London. His attention to detail, mesmerising writing and creative energy are unmatched. He's also a bloody nice bloke.

Jim GilchristFounder · Barn Door Films
Vix Jagger

I love it when talented creatives like Nick, who understand the art of storytelling balanced beautifully alongside brand expertise, turn their skills to AI. I also immediately become extremely jealous when they’re better at it than I am.

Vix JaggerHead of Innovation & AI · Droga5
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